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米国MBAで経営戦略の基本を身につけ、多くの企業のマーケティング課題を解決している実戦派マーケターの著者が開発した5つの「戦略ピラミッド」がその問題を解決します。しかもこの手法であれば、マーケティング目標を数値で管理できます。
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Creators
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Publisher
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Release date
May 20, 2022 -
Formats
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MediaDo ebook
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Languages
- Japanese
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